Living the Ethical Story - How easy is it to practice what we preach?

Living the Ethical Story - How easy is it to practice what we preach?

Ethical – it’s a word that we’re increasingly hearing, in the media and filtering through to our everyday lives and conversation, but what does it mean and what are we supposed to be doing to make a difference?

Ethical living – the concept can at first seem over whelming with its scope so wide, covering everything from our eating habits, the clothes we choose to wear, the way we travel, the electrical products we buy, even the way we heat our homes and that’s to name just a few.

Big brands can learn a lot from independent ethical brands

Big brands can learn a lot from independent ethical brands

The biggest challenge that businesses who are transitioning to ethical practices face is striking a profitable balance between the moral underpinnings of ethically made products and conventional consumer considerations - price, trust, trends, etc.

It’s equally difficult for the conscious consumer. These factors dominate the buying decision process, often in direct opposition to ethical sourcing, which is why the transition to ‘ethical consumer’ can be extremely challenging. It can feel risky trying new products, especially in an era where we tend to find products we love and trust, at a value price we’ve grown to expect.

Consumer Practices: Ethical or Flexible?

Consumer Practices: Ethical or Flexible?

As consumers, it’s hard to know to what extent our purchases are ‘good’. Certainly, there are more and more ethical products coming onto the market that promise the warm glow of morality when bought, but it’s not always easy to know you are making the right choice for yourself and for those associated with the product.

Acting with one’s conscience in every buying scenario is impossible, even aside from other influencers such as budget, trends, brand loyalty, taste, etc., but how often do we prioritise sustainability?